10 Transformational Lessons From My 10 Favorite Marketing Books

@benjacobs2560 says:

Really interesting video but I disagree on one point and that’s about not studying the tactics of internet marketing. I agree that strategies are the most important thing but when you are first starting out, like most people watching these kind of videos, you don’t have the money to pay experts. People who have mastered the tactics of FB advertising are not cheap, they are Expensive. You have to try and save money and do it yourself. You need whatever capital you do have to actually pay for the advertisements on FB, Google etc. Not to mention, the strategies are pretty easy to understand. You could literally make a check list for this kind of thing. What’s your why, what’s your irresistible offer, social proof, scarcity, what’s your USP etc… I could explain this kind of stuff to anybody and they‘d get it. Setting up a complicated retargeting funnel on Facebook where you understand all the numbers….that takes actual know how. You’re not going to understand how to do that by watching a bunch of Youtube videos. You probably need to take a course to have any chance of succeeding at something like this. The devil really is in the details not in all the surface level theory. I’m not trying to say strategy is unimportant but you do need to have a good understanding of of the tactics or you’re just not going to be able to do anything without lots of capital where you can just pay somebody to do everything for you. That’s not a realistic option for most people.